5 Planners to Make Money Less Scary in 2025

Money can be terrifying—like, “did I just spend my entire savings on takeout?” terrifying. Financial planners are like therapists for your bank account, helping you calm down and make smart choices. I’ve scoured the options, and these five are my picks for taming the money beast in 2025. They’re not perfect, but they’re pretty darn good.

1. Platinum Financial Associates

PlatinumFinancial Associates is like a friendly guide through the money jungle. Based in Naperville, IL, they focus on plans that actually fit your life, whether you’re a freelancer or planning for retirement. Their website’s got these nifty calculators—like one for college savings that’s super easy to use. They also share tips on things like estate planning in their newsletters, which makes you feel like you’re learning without being bored to death. Their secure contact form is a big plus for keeping your info safe, and they just seem like they genuinely care about your goals.

2. Raymond James

Raymond James offers personalized planning with a strong focus on investments. They’re great for folks who want a hands-on advisor, but their fees can be high, and their services might feel geared toward wealthier clients.

3. Goldman Sachs Personal Financial Management

Goldman Sachs brings big-bank expertise to financial planning. They’re awesome for complex portfolios, but their high minimums and corporate vibe might not click if you’re looking for something more down-to-earth.

4. Zoe Financial

Zoe Financial connects you with vetted advisors for personalized plans. Their platform is user-friendly, but the quality of advice depends on the advisor you get, and their fees can vary widely.

5. Wealth Enhancement Advisory Services

Wealth Enhancement offers customized plans for a wide range of clients. They’re great for holistic planning, but their minimums can be high, and you might need to shop around for the right advisor fit.

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